Media relations for technology brands

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The media plays a huge role in the rise and fall of companies and technologies. In the UK, over 80% of people look to the media when making IT investment decisions*. We build technology PR campaigns that ensure our clients are represented in the best light and create relationships with the journalists that matter across the print, broadcast and online media.

We believe there are four factors that are central to the foundation of a successful high-tech PR campaign:

• Understanding – a solid understanding of your technology enables every campaign to be fully exploited.
• Relationships – good contacts are vital and we have built a track record with the media over 17 years. They know our call will be appropriate, informed and timely.
• Storytelling – developing stories that hit the news agenda is vital. Our campaigns cut through the noise and gain take-up with the media.
• Timing – it's everything. In a dynamic market with 24 hour communications, the agenda is constantly evolving. Our team drives activities forward to ensure no opportunity is missed.

Complete services

By understanding what you want to achieve, we develop a technology PR programme to meet your needs. Our services include:

• Message development
• Strategic counsel
• Crisis management
• Thought leadership campaigns
• Interactive media relations
• Media training
• Media monitoring and evaluation
• Press office
• Product launches
• Trade show support

* source: Freeform Dynamics, 2007