Technology analyst relations

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analyst relations

Industry analysts, the consultants and researchers who work for companies like Gartner, IDC and Ovum, are hugely important. An analyst relations programme that delivers well-briefed consultants can produce your strongest advocates in the public domain.

When your customers and prospects review technology purchase decisions they consult the industry analysts. Analysts are also listened to by every serious print and broadcast journalist, as well as attracting some of the biggest audiences at major industry conferences.

We can help you put in place a dedicated programme of communication to significantly increase your chances of:

  • Selling more, as analyst recommendations and reports shape the thinking of technology buyers.
  • Achieving more credible and positive press coverage, as not only will an analyst quote strengthen the piece, they will also help shape the thinking of the journalist.
  • Improving your products and services, because an independent perspective on your company's strategy and positioning strengthens the thinking and go to market strategies developed by product managers.

To achieve this, in 1995 Insight created Europe's first dedicated Analyst Relations (AR) consultancy under the Sunesis brand.

We have since gone from strength to strength. We are at the forefront of the European AR market with clients that include large organisations such as Accenture, Adobe, Business Software Alliance, CSC, Global Crossing, Hitachi, HP, Logica, Marconi, NetApp and Vodafone.

We also help smaller companies such as Azzurri, Clavister, ComputerLand, Digica, GXS, Hantro, Integralis, M-Systems, Spinvox, Staffware, Tahoe Networks and Vistorm.

We have personal relationships with all the major analyst firms in Europe including Gartner, Forrester Research, IDC, Ovum, PAC and Yankee Group. We also hold strong relationships with country specialists, those focused on vertical industries and the small boutiques.

With our expertise, experience and contacts, we help ensure that all our clients are able to take advantage from at least one of the three core benefits that the industry analysts deliver:

  • Revenue generation
  • Brand building
  • Strategic positioning

Our range of services include:

  • Analyst relations outsourcing
  • Analyst briefing tours
  • Analyst target lists
  • Analyst relations training
  • Analyst relations counsel
  • Measurement, evaluation and benchmarking
  • Analyst perception audits
  • Procuring analyst research and consulting services
  • Presentation content development
  • Message development and testing
  • Research tracking
  • Building an in-house AR function
  • Creating an AR website
  • Bespoke consulting

We are also a strategic partner of The Knowledge Capital Group (KCG), the world leading analyst relations strategy firm. This enables us to provide KCG's advanced targeting, training, metrics and program development products.

client testimonial

Vodafone chose Insight because of its experience in developing analyst communications strategies for blue-chip companies and its depth of knowledge of the analyst community. Since we started working with Insight, we have improved analysts' understanding of our business and developed relationships with a greater range of analysts.
Kay Kavanagh
PR Manager
Business & Technology
Vodafone UK
© Insight 2010 | a Chime Communications plc company |

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We helped Vodafone start and develop its analyst relations programme, establishing positive relationships with key players in Europe.
Vodafone