Search Marketing

Getting your web site listed in the right search engines and appearing on the first page of search results is often the most critical factor in delivering the right visitor traffic to your web site.

But usually little or no thought is given to the complex issues surrounding search engine marketing during site design, build and content development. As a result many thousands of great looking and easy to navigate sites are launched that can never be indexed effectively.

So why are you search engine rankings worse than they should be?

Your web site is unique. You may have products and services that are unique or that are the same as many thousands of other sites. You will certainly have a marketing strategy that targets business or consumer audiences interested in learning about your company or products. You probably have competent marketers and an efficient web development team – either in-house or outsourced.

But your search engine traffic is still a very small percentage of what it could be.

Insight is the missing piece of your jigsaw.

We offer you a rare mix of marketing, technology and Internet expertise built up over more than a decade.

• We are marketers that understand how to position your products on the web
  
• We are technologists that understand the latest web technology and how to best use it
  
• We are designers that understand the value of the brand
  
• We have been working with the internet and search engines since their creation.

In short, we harness the power of all four disciplines and help you develop, make the changes to your web site or make the submissions that will radically improve your search rankings.

So what will we actually do?

Every search marketing engagement is different and we build the plan to meet your needs.

Despite the myriad fixed price offers, guarantees of top ten places and money back offers from some of our competitors you simply cannot “cookie cut” a search engine marketing program.

If you have an existing web site we will offer you fixed-price search marketing consultancy review for your web site suggesting a detailed costed program that will help you develop the traffic that you need.

We build this report according to the specific needs of your business and your web site, the status of your search engine marketing and any existing search terms that you tell us you would like your site found under.

This initial consultancy (which will take about 10 days elapsed time) is likely to propose some of the following activities.

• Site architecture and navigation
  
• Search terms/Keyword analysis
  
• Page by page optimisation
  
• Informational pages
  
• Site submission
  
• Paid spidering
  
• Directory submission
  
• Pay per click advertising
  
• Link building
  
• Competitor analysis

Once you have received our consultancy report, you may choose to implement any or none of our recommendations.

Of course, you may just be creating your web site. If you are planning a new site we can operate on a consultancy basis as part of your planning and development team to ensure that search marketability is “designed in”

If you work with Insight, we will assign you a managing consultant who will oversee all activities on your site. We have our own web design and programming team so we can make any agreed changes to your web site ourselves. Equally, we have long experience of working with in-house design, IT and marketing teams as well as external web design businesses.

If you need search engine results, then talk to us. Simply call Chris Warham, managing director, on 01625 500 800 or email him at cwarham@insightmkt.com.