Technology PR

Insight is specialist technology public relations consultancy handling clients from hardware and software suppliers through consultants, integrators and even lawyers working within the Hi-tech sector. Our clients range from the very large blue chip organisations to those still going through the venture capital process and across a wide range of industry sectors. It seems to work. Insight is a top ten member of the annual UK PR Week hi-tech league table.

Our enthusiastic, energetic and entrepreneurial media relations teams continually deliver their clients an unfair share of media coverage. With a real understanding of the broad techology market and premier league media relationships, you'll find working with us a refreshing change.

Basing all our activities around simple but effective closed loop process, we make sure that we deliver the results you need when you need them.

• Agree business and PR objectives
• Propose and agree a PR strategy
• Agree and deliver a tactical plan
• Review - did it work? What can we learn
• Back to the top and start again

And in going through this process you'll find us truly consultative. If we don't think what you are proposing makes sense we will tell you so!

Issue based PR

Through our market understanding, we have a well-earned reputation for issue-based campaigns. Aside from the PC market, product news is entitled to coverage in only a very few publications. Through round tables, white papers, speaker programmes and opinion pieces we have combined the thoughts of our clients, their customers and the analysts and put them at the heart of ongoing editorial debates.

Account management

Using our extranet as well as a disciplined approach to client communications, we make sure that you know what we are doing and how it is going. We understand very clearly how we must help you to win your arguments within your company and that it may be our approach, plans or success that help you to do that.

We set performance standards for how and when we communicate with you and will discuss these with you at the start of any relationship. We will always allocate a minimum of two people to your account and will ensure that you have easy and defined access to a main board director.

Typical campaigns

Insight campaigns typically address business, vertical, IT and functional media. Utilising a wide range of tactics we tailor each programme (whether project based or retained) to meet your precise needs and have run and managed campaigns in EMEA, the US and ASIAPAC

Industry sectors

• E-business and e-commerce
• ASP and outsourcing
• Telecommunications (mobile, fixed and wireless)
• Networks
• Human resource, ERP and CRM solutions
• Systems integration and consultancy
• Biotechnology
• Manufacturing and shop floor
• Electronics
• Retail Solutions.

Tactical experience

Insight has huge experience of a wide range of tactics including the following.

• Internet PR
• Media Relations
• Issue management
• Crisis pr
• Perception audits
• Analyst community
• Channel communications
• Event management
• Competitor analysis
• Case studies
• Media training
• Research packages
• Product launches
• Lead fulfilment and analysis
• Collateral production
• Round tables/debate

If you need results, then talk to us. Simply call Chris Warham, managing director, on 01625 500 800 or email him at cwarham@insightmkt.com.