What the journalists say

"I have dealt with Insight for some six or seven years and found its staff to be both very professional - with a good understanding of what journalists need and how to deliver it - and pleasant to deal with on a personal level.

Insight's staff always provide excellent responses to requests for information and feature briefs, having thought carefully about who to put forward for interview and then shown how that person can address the angles outlined in my briefs. This means I am much more likely to write about their clients than those of most other PR agencies.

Insight's PR team also understands the importance of providing material within deadline and keeping me apprised of progress when, for example, trying to set up telephone interviews with their clients' customers. All these qualities mean Insight is one of the small number of agencies which I trust to deliver the goods, and which I will turn to when I've been let down by someone else and need to find a suitable interviewee in a hurry.

In addition, Insight is a very proactive agency: on many occasions, it has approached me with the germ of a feature idea (built around activities or expertise of one of their clients) which I have subsequently been able to develop and then sell into one of the publications which I write for regularly, gaining good coverage for their clients."

Liz Warren
Freelancer for Computing, Computer Weekly, IBM Computer Today and others

"I have had a long and extensive working relationship with Insight and have always rated the company as one of the most professional and 'real world' PR outfits in the UK.

"From a freelancer's viewpoint, Insight can be a highly valuable source of ideas for features and the information/contacts to build content around. Overall the agency does seem to have developed a deep knowledge of the IT industry, which is often superior to many of its rivals. As a further mark of its professionalism, Insight appears never to leverage any commercial relationship to influence the content destined for independent magazines.

"If asked, I would rate Insight as one of the top five UK agencies in terms of quality."

Dom Pancucci
hi-tech specialist freelancer

"The B2B roundtable organised by Insight was excellently done and well thought out. They brought together a wide range of authoritative voices from their e-business clients including the crucial IT user voice that validates supplier hype."

Paul Mason
Deputy Editor, Computer Weekly

"Insight demonstrates an understanding of the needs of the publication I work for - when we need information for press deadlines, the types of stories we write, and for early access to client spokespeople in advance of forthcoming announcements.

Insight is prompt in response to queries and information requests as well as proactive in providing relevant news."

Bryan Glick
Senior Reporter, Computing

"Insight list of quality clients combined with their friendly and informed approach makes them one of the most productive agencies that I have had the pleasure to work with.

They constantly come up with fresh and innovative ideas for articles, events and ways their clients can add to the magazine's content.

I look forward to working with Insight in the future."

Tom Berry
Deputy Editor, Financial Director

"I am writing to thank you for all your support since the relaunch of Integrate Magazine in January this year [2001]. We are now on Issue 5 and so far, Insight Marketing has produced comment pieces and editorial for features in each issue. Additionally, we would like to thank you for helping us to develop our relationship with Cisco.

Ian Hunter
Editor, Integrate Magazine

"As Editor of a serious business publication in the manufacturing sector, it is key that we get high quality stories, news and ideas for features, for our 54,000 senior monthly readers.

I have been working with Insight for over three years, and in that time they have always provided me with worthwhile news and customers that are relevant to issues facing manufacturing industry.

Insight's portfolio of industrial systems clients is, in my opinion, well managed by the firm. When Insight runs an event or attends the yearly Computers In Manufacturing Show, I know that its clients will be introduced to me, and I'll usually get interesting, useful stories relevant to my readership.

I would have no hesitation in recommending Insight to any industrial systems provider."

Brain Tinham, BSc CEng MInstMC
Editor, Manufacturing Computer Solutions

"Insight has proven a consistently reliable communications agency. I have worked with the firm on a number of projects over the five years I have known them, the most recent being a highly successful roundtable event. The contact I have with IT consultants is sometimes erratic, with calls not returned and points of contact constantly changing, so it would be heartening to know that Insight is handling Logica's face to the journalist fraternity!"

Luke Turton, Group Editor
Penton Media Europe