Our clients - on our Design and creative services

"We were very impressed by the way Insight handled the brief. They came up with some excellent visuals that really caught the mood of the project, and worked closely with us to manage some quite complex datasets."

David Burden
Marketing Manager, STS

"I would like to formally record my thanks to you for the work that you did in assisting with the integration of ESIS and EPFAL into the Logica organisation.

Effectively communicating with the 200 new employees was a very important part of the activity, and you picked up the responsibility for producing the Communications Plan at a time when this facet of the project had lost direction.

I was impressed that, with limited knowledge of the background, you were able to produce a plan and gain the backing of all those involved to implement it in a very short period of time.

The result of this was that I was quickly able to get a number of communication initiatives underway, and implement better lines of communication to the people affected."

Peter Langford
Business Manager, Energy & Utilities Division, Logica

Centron International, part of the El Camino Group, were hosting a seminar on the 16th February and with 17 working days to go invitations had not been sent out. El Camino approached Insight needing invitations to be written, designed, printed and delivered to their mailing house, for distribution to 500 potential delegates, within one week.

"When I approached Insight I knew that deadlines were extremely tight but I called them as I knew they could achieve it. They provided previous examples of invitations, a quotation, re-scheduled their resources and spoke to their print supplier so they could confidently say that everything was in place to meet the deadline.

"To my delight Insight delivered exactly as they promised and from having nothing on Monday we had professionally designed and printed invitations at our mailing house on the following Monday - 5 working days after my initial telephone call. I believe the finished invitations gave more credibility to the event and on the actual day attendees at the seminar exceeded all our expectations.

"I would definitely consider using Insight again for future marketing projects. They provided sound advice on what was achievable within the deadlines and they kept me up to date every step of the way."

Chris Donohue
Marketing Manager, El Camino Resources Ltd

Hewlett-Packard commissioned Insight to project manage their Mechanical Computer Aided Engineering project from initial concept through to final delivery. This pan-European lead generation campaign and competition incorporated a teaser mailer and followed up with a mailer and web site - all created by Insight's creative design team. Although the campaign was in 12 countries in 4 different languages the response rate was an incredible return of 17.8% when the average return rate for direct mail campaigns in the UK is 0.5-3% (8% if telemarketed).

"We have been extremely impressed by the way Insight project managed our highly complex MCAE campaign from start to finish. They skilfully used a range of tools, suggesting new techniques and ideas and gave us sound advice on how to maximise the response rate. Their careful planning and attention to detail in how they handled the pre-qualification of mailing lists, the teaser mailer, second mailer and then following up with telemarketing all contributed to the success of the campaign. The response rate of nearly 18% exceeded all our expectations. The creative design for the spaceman postcard and starship mailer were ingenious - the quality was perfect - just what we wanted.

"We particularly value the consultative role Insight play in our on-going relationship - they work with us on every angle and advise on aspects we might not have even considered. We look forward to many more successful projects."

Jürgen Schlanke
European Marketing Manager, Hewlett-Packard Technical Solutions

"Thank you for all the excellent work you have produced for us in the last few months, particularly as you have often been working against very tight deadlines.

"The case studies, training brochures and corporate materials have all been extremely well received by the company in general and by our customers. Personally, I have been very impressed by the creative and positive input from your team and by the professional project management."

Carla McBride
Marketing Manager, RCMS Limited

"PeopleSoft identified a need for a marketing communications piece to raise awareness of its capabilities and to heighten its credibility within the Utilities and Communications vertical industry sectors.

"We approached Insight with a brief for a brochure that would carry strong customer endorsements and demonstrate our specific knowledge within these sectors. The brochure needed to communicate with senior level management within our customers and our prospects. Having a shelf life of one year, it would also need to be flexible to allow the sales force to update and tailor the information for each customer or prospect enquiry.

"Insight demonstrated great creativity in answering the brief resulting in 'Fusion', which cleverly combined a brochure with a folder suitable for use within our sales force and as a communication that can be tailored specifically for our prospects. The images used are powerful and attract your immediate attention. The end result is stunning, Fusion has impressed everyone who's seen it."

Cath McNellan
Marketing Manager, PeopleSoft UK