Our clients - on our international services

Lucent NetCare (formerly International Network Services) chose Insight to manage and develop its media relations campaign across Europe following a four way pitch to the US marketing team in summer 1998.

Liaising directly with the US until the appointment of a UK marketing director in May 1999, Insight launched and built up a momentum of media interest for INS around the issues of networking consultancy, Voice over IP and network performance monitoring.

Alan Roach, INS UK MD said: "Whilst marketing was not at the top of my agenda in the early stages of our presence in the UK, I appreciated the determination with which Insight drove our PR campaign. Insight's training programme gave our management team the confidence they required to become key spokespeople for us and its knowledge of the UK media provided the opportunities for us to comment on a wide range of subjects."

Insight's network, Intouch Worldwide, was drafted in to provide similar services in Germany and The Netherlands when country offices were set up in these regions. The central co-ordination and planning at Insight cut down the amount of management time required from the INS marketing team.

Elvin Ambler, VP marketing worldwide said: "Insight showed its commitment to our cause by attending our marketing summit held in the US. None of our own European people could make it and they pulled out all the stops to ensure that the European picture was included in our wider marketing planning."

When Lucent Technologies acquired INS into its NetCare division, a major event was planned to brief the European press on the changes and to launch the first product from this new organisation - VitalSuite.

"It was a storming success," said David Allen, European marketing director of NetCare. "We had a record number of journalists attend - 34 from seven countries in Europe - and I can honestly say Insight co-ordinated the whole event with a drive and enthusiasm I have not seen from an agency before. They really are a true consultancy partner and I can trust their judgement to deliver results."

David Allen,
European Marketing Director, Lucent NetCare

"Insight Marketing has supported HP e-services.solutions throughout the year, responding quickly to our needs and organising major pan-European events that have attracted the interest of key journalist writing for our target media.

"The latest event in Helsinki was attended by almost 100 journalists over three days. It would not have been possible without the dedication and professionalism of the Insight team."

Mehboob Jaffer
Communications Manager, HP e-services.solutions

Actional was new to the European market when it approached Insight to develop an informative and news focused magazine, aimed at its customers, prospects and partners across Europe.

According to Máire Hanley, European marketing director, Insight was her first choice of consultancy as she formed a European team. "Prior experience of Insight assured me that Insight would become an extension of my own team. They understand the market and have an infectious enthusiasm for the task in-hand. I was confident that Insight had the original ideas to differentiate us from the competition and that I could trust them to deliver.

"Insight has consistently delivered the 'wow' factor. We wanted a magazine that would stand-out and be part of an executive's regular reading material. From the initial readership feed back, I think we have achieved that and with Insight we are constantly looking to improve. It is simply not in their nature to rest on their laurels!" said Hanley.

Máire Hanley
European Marketing Director, Actional

"Hewlett-Packard's Business Customer Organisation places great importance on being able to demonstrate how its customers from all major industries and with every type of organization successfully exploit the benefits of HP's products, services and solutions.

"We have completely outsourced our pan-European programme to Insight, which manages all research, customer interviews, writing, design and approvals for about 20 customer case studies every month.

"During our long business relationship, I have been very pleased with the responsiveness, quality of work and the flexible consulting to adjust its service offering to our exact requirements."

Ralf Leinemann
Media & Analyst Relations EMEA, HP Business Customer Organisation