Hi-tech circle of influence

Any organisation looking to purchase technology products, services and solutions is influenced by a wide variety of people.

Yet over and over, organisations will tell you that the two groups which have the most influence on their technology purchasing decisions are the industry analysts and the media.

The media because it is here that companies often hear first about new suppliers and new technologies.

And the industry analysts because they are the gurus that guide technology purchasing decisions by providing independent and expert advice on what technologies to use and which companies to buy from.

What's more, the industry analysts also influence the media and the IT vendors - driving the news agenda and shaping the direction of future technology product and service developments.

That's why we put the industry analysts at the centre of the hi-tech circle of influence - unique in being called upon by end-users, the media and IT vendors, to provide expert judgments on what is happening in the technology market.