Customer references to influence sales

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customer reference programme

As consumers we all make purchasing decisions based on peer group recommendation and it's no real surprise that businesses work in exactly the same way. If you are constantly delighting customers, a good customer reference programme creates an effective word of mouth campaign. It enables your promoters to spread good news about you more effectively.

Insight established its customer reference practice in 1999. Under the brand inEvidence, it now comprises 25 customer reference specialists with extensive technology agency and client-side experience across Europe, U.S.A. and Asia Pacific.

From creating excellent case studies for smaller companies up to fully outsourced reference programmes, we meet your specific needs and help you to win more business.

  • To support overstretched sales representatives, we have created specialist customer reference programme management tools. Reference Tracker enables simple searching for the most relevant references and case studies, whilst our mobile application Proof Points enables remote searching from a PDA or smart phone.
  • Dedicated reference helpdesk support teams take the load off sales and marketing teams by identifying and delivering the most relevant references and case studies when they are needed to support sales and marketing initiatives.
  • Our journalistic approach tells the customer story in a way that focuses on obtaining the most compelling business outcomes.
  • Content is delivered in a range of formats from PDF case studies to reference videos, industry credentials and PowerPoint slide decks.
  • Our transparent management and reporting enable you to identify who are your most valuable reference customers and provides a clear ROI figure for your customer reference programme.

Our successful programmes include:

  • Case studies
  • ROI case studies
  • Vertical industry credentials
  • Audio references
  • Modular PowerPoint presentations
  • Best-practice sharing documents
  • 'How the deal was won' best-practice sharing documents
  • Video references
  • RFP-ready text responses
  • Win pipeline management
  • Sales and marketing helpdesk support
  • Customer reference programme management tools

client testimonial

Insight enables us to quickly trace and act upon positive customer references, powerful ammunition in a dynamic marketplace. The sophistication of the programme puts HP ahead of the market.
Kathleen Irvin Loughlin
IPG Commercial PR Manager
HP EMEA
© Insight 2010 | a Chime Communications plc company |

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