IT PR campaigns that succeed
insight
Swisscom / Megabeam
A VC-funded start-up with 20 employees, Megabeam provided wireless hotspots across Europe. Insight was hired to build a solid reputation for Megabeam across the industry.
Without the use of customers to bolster credibility, Insight created a campaign based upon compelling commentary, views and blue sky thought for the media. Using its media contacts Insight conducted an aggressive engagement schedule across national press, trade publications, broadcast and key verticals in the Rail, Hotel and Aviation sectors. In parallel, Insight ran an industry analyst programme. The campaign led to Megabeam sharing equal column inches to BT and higher than Intel. Perception grew that Megabeam was a leading Pan European provider and it was bought by Swisscomm Eurospot, who then requested to work with Insight.
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client testimonial
Most PR companies can write press releases and set up journalist events. Only the best can give the consultancy and advice that senior executives need to make sure their company gets the right messages into the marketplace.
Rachel Parks
Product & Relationship Marketing Manager
Megabeam
Product & Relationship Marketing Manager
Megabeam
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