IT PR campaigns that succeed
RichardsoNEyres
Keen to highlight their ongoing success as data centre experts, and with little experience of media relations, RichardsoNEyres approached Insight to help raise its brand profile within this competitive market space.
Insight has created comment for RichardsoNEyres on a range of data centre and storage related issues. Existing research has been renewed to develop thought provoking stories. The benefits and cost savings offered have also been illustrated using a series of customer success stories. Thanks to coverage achieved in a key title, RichardsoNEyres has received a very significant sales lead from the largest department store retailer in the UK.
client testimonial
I can't over emphasise what Insight has achieved on our behalf. Our business has appeared in the press for the first time, despite numerous attempts at PR by other organisations in the past, thanks to their understanding of the press and the storage marketplace.
Andrew Broadhead
Head of Marketing
RichardsoNEyres
The PR campaign
we developed for RichardsoNEyres
to target storage decision makers
is making a big impression.