IT PR campaigns that succeed

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Peoplesoft

Insight successfully managed PeopleSoft's public relations in the UK for over ten years, from launch in the UK to acquisition by Oracle. Challenges changed over time from educating the market to establishing clear differentiation and entering new markets.

In the early days, to build reputation Insight tracked all SAP announcements and coverage and offered each journalist PeopleSoft comment within 24 hours. A prestige club was created for a core set of twenty influential journalists, who received preferential treatment, gaining regular significant, positive coverage. These core activities were supported by the utilisation of PeopleSoft marketing activities, executive profiling and a series of vertical campaigns for each technology including CRM, SCM, HR & Finance. On average each year Insight gained 3,480 predominantly positive articles for PeopleSoft, reaching an audience of 170,695,260. This was equivalent to £10.1M in advertising and yielded a 2,705 per cent ROI.

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client testimonial

PeopleSoft and Insight worked together for over ten years. During this time PeopleSoft grew from a Human Resources specialist software provider to become one of the dominant players in the enterprise applications market. Insight's personable and effective style is one that worked for us. I would recommend Insight to anyone.
Alastair McGill
Former Marketing Director Northern Europe
PeopleSoft
© Insight 2010 | a Chime Communications plc company |

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We successfully built and managed the reputation of PeopleSoft with the UK media from its launch through to its acquisition by Oracle over ten years later.
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