IT PR campaigns that succeed

insight

Swisscom / Megabeam

Europe's largest audio video systems integrator, Impact Marcom, appointed Insight to boost awareness of its offering to both the corporate market, plus highlight its bespoke solutions within new target markets including emergency services, health and higher education.

The need for businesses to drive increases in productivity, coupled with the pressure to demonstrate green credentials, has seen a resurgence of interest by the media in the video conferencing market. Insight capitalised upon this consciousness for Impact whilst drawing on the wealth of innovative customer deployments. Results have built the reputation for Impact not only in its traditional market, but coverage in vertical and national press has lead to a series of new business leads within its new target markets.