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HP

Insight manages HP's customer reference programme across Europe and Asia Pacific. In the last year Insight has created over 400 reference materials, identified 500 new customer advocates and answered over 1,200 reference enquires from sales and marketing teams – from creating a PowerPoint slide to helping bid for projects worth billions of pounds.

Although a successful part of the marketing programme, HP had an urgent need to manage their references more effectively and understand how the programme related to sales. Insight built a bespoke system that enabled HP to understand the total customer reference value of each of their clients, and included a health check on their relationship.

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client testimonial

Insight enables us to quickly trace and act upon positive customer references, powerful ammunition in a dynamic marketplace. The sophistication of the programme puts HP ahead of the market.
Kathleen Irvin Loughlin
IPG Commercial PR Manager
HP EMEA
© Insight 2010 | a Chime Communications plc company |

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