IT PR campaigns that succeed

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Dot TK

With six days to the launch of three new products, Dot TK, the company that offers free .TK domain names, contacted Insight.

After meeting with the founder, and understanding the social conscience of the company, Insight chose to create a media launch that used a consumer-led story that profiled how this company’s new products will change the lives of the people of Tokelau (a small coral atoll in the South Pacific Ocean). Given the profile of the target audience, Insight targeted the consumer technology correspondents on the national press, offering Dot TK the maximum exposure.

The event received a huge amount of interest across a wide range of media including BBC, Mail on Sunday, The Guardian, The Daily Telegraph, VNUNet.com, and The Register. Coverage achieved a circulation of over 440 million and an AVE of over £250,000. Most importantly, Dot TK saw a significant rise in registrations.

Vodafone CSC HP
BT Basillica H20 Networks Azzurri Communications
Swisscom Eurospot Peoplesoft Cisco
Lagan GE Access Dot TK
Absolute Impact Marcom RichardsoNEyres

client testimonial

We approached Insight a week before the launch of three new services from Dot TK. Within that time Insight orchestrated an event that attracted the attention of press including BBC, The Guardian and The Telegraph. I was particularly impressed by their ability to understand our business and to achieve results so quickly.
Joost Zuurbier
Founder
Dot TK
© Insight 2010 | a Chime Communications plc company |

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key client experience

key services

Our campaign
has increased
registrations for
Dot TK and
changed the lives
of the people of Tokelau.
Dot TK