IT PR campaigns that succeed
BT Basilica and BT Lynx
As part of the BT Group, BT Basilica and BT Lynx offer a truly integrated suite of IT services to assist in the advice, design, deployment and support of IT requirements to meet clients' business needs. With a vast range of customers and alliance partners BT Basilica and BT Lynx needed a trusted customer reference agency with the experience to write detailed case study materials that would support sales and marketing activities.
Through the success of working with Insight on case study creation, BT Basilica and BT Lynx has now extended the nature of its relationship with Insight. In order to support two key events, Insight developed two opinion pieces to articulate BT Basilica and BT Lynx's points of view on hot industry topics and issues.
client testimonial
The reference support that Insight provides to us is invaluable. The experience and knowledge that the team bring from working with our alliance partners is a big decision in why we work with them for case study creation and reference provision.
Charlotte Hoppe
Marketing Manager
BT Basilica and BT Lynx