IT PR campaigns that succeed

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Azzurri Communications

One of the UK's leading managed services companies, Azzurri Communications delivers flexible voice, data and mobile communications. To help drive sales, Insight was hired to raise Azzurri's profile with customers, prospects and the financial investment community.

To build its brand, Insight created one set of messages and a single campaign that would work across Azzurri's 16 divisions. To establish a personality for the brand, Insight profiled Martin St Quinton, CEO, initially focusing on small business titles, moving to national and business press. To create compelling content for interviews, a customer reference campaign was built, producing a successful stream of stories that hit the media's agenda. Within the first year Insight achieved 261 pieces of coverage, on message and in the right publications. Martin St. Quinton has been profiled in The Sunday Times, was selected as Ernst & Young's Technology Entrepreneur of the Year and the company has won 10 industry awards. Since managing its public profile, Azzurri has been acquired by PPM Capital.

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client testimonial

Insight was up and running and delivering results in a very short space of time. They have been incredibly proactive in building relationships, both with journalists on behalf of Azzurri, and internally with our spokespeople and sales team, to rapidly develop an efficient PR machine for us.
Joe Doyle
Marketing Communications Manager
Azzurri Communications
© Insight 2010 | a Chime Communications plc company |

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Due to our proactive PR campaign, Azzurri was quickly named as a 'company to watch' in the media and successfully collected a cabinet of awards.
Azzurri