CEO Views on Reputation Management

In mid-2004 the Kevin Murray and John White undertook a study amongst Chief Executive Officers and Chairmen from major UK and international organisations in order to determine what CEOs perceive to be the value of public relations, their own role in reputation management and how they assess the contribution that public relations makes to their overall business and organisational performance.

This study was conducted initially for presentation at an international research symposium. The results are presented here for wider distribution because we believe there are important conclusions for senior management and public relations practitioners.

These primarily have to do with the level of commitment to, and investment in, the management of important relationships, the qualifications and abilities of those providing advice in public relations, the evaluation of public relations activities, and the changing demands being made on business and organisation leaders.

We hope you find this report a useful contribution to the wider debate on the continuing development of public relations.

This site offers an introduction to our findings.

You may register to receive a soft copy of the complete report by email (c2Mb) below.

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