Key themes and findings
The research resulted in the identification of six key themes and 11 main findings.

These ranged from the belief that CEOs felt that there was:

"significant under investment in public relations"

to a strong feeling that:

"Practitioners need greater confidence in the use of available measures, but more importantly better training and preparation to argue the value of the business and organisational contribution they can make"

To read about the findings in detail then please request an email copy of the report by registering below:

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