Latest news from the technology market

insight

• HOME
• WHO WE ARE
• WHAT WE DO
• MEDIA RELATIONS
• ANALYST RELATIONS
• CUSTOMER REFERENCE
• OUR CLIENTS
• DIGITAL PRESS OFFICE
• NEWS AND OPINION
• CAREERS
• GET IN TOUCH

Insight Marketing and Communications, the technology specialist agency within the Bell Pottinger Group, announced today that it has been awarded the contract to manage public relations on behalf of innovative network security provider, Clavister.

Insight will be working with Swedish-based Clavister to help the company achieve its objective to be recognised as a leading specialist in network security and pioneer within the security virtualisation market. Insight will be creating central campaigns that can be effectively rolled out by Clavister's existing PR agencies across EMEA in order to build the brand profile within its target geographies. In addition to building presence in the media, Insight's campaign will build endorsement through an innovative customer reference programme, actively utilising Clavister's base of happy customers. Insight will also be initiating an analyst-relations program which will see the network security provider introduced to analyst houses such as Gartner, IDC and Forrester.

Commenting on the new appointment, Maggie Warbrick, Marketing Director at Clavister said: "When I was looking for a PR agency to handle the UK and coordinate our EMEA network, I was looking for expertise, knowledge and passion. That is exactly what I have found with Insight. They have already initiated a series of activities that have been packaged to use across EMEA that have had a positive and measurable impact on our profile. We have seen a step change in the PR. Insight has been flexible, agile and able to turn their hand to anything we have needed while remaining focused and making sure we work towards our business goals."

Chris Warham, Managing Director at Insight said: "Our clients come from across the technology spectrum, and we're delighted to add security-specialist Clavister to our portfolio. Clavister fully recognises the benefits that public relations and marketing can bring to their organisations and we are thrilled that we have been able to achieve some real results in a very short space of time."

Insight specialises in delivering the most informed technology PR campaigns, even for the most specialised of audiences. The consultancy has a solid understanding of the technology market place, established relationships with the media and analyst communities and the creative ability to write compelling new stories.

About Insight Marketing and Communications

Insight (www.insightmkt.com) is a specialist technology PR agency within the Bell Pottinger Group, voted number one in PR Week's league tables for the last five years. Its sole focus is the creation of a better sales environment for technology companies. Since launching in 1991 it has built the reputation of over one hundred technology brands. Clients include a wide range of technology businesses from young, venture capital-backed start-ups to well-established, mature organisations looking to expand.